Different eHabits for Different Folks

From the perspective of our own lives, it is hard to imagine that people in different countries use the Internet in different ways. Markets develop and mature at different rates and Internet marketing habits vary from place to place.

Consumers in different markets have different habits when interacting online. Businesses that are looking to reach clients in other countries are advised to understand the opportunities and challenges that arise from these differences.

One example of this is the Financial Products industry in Spain. Only 14% of Spanish adult web users researched financial products online and of these only 3% bought online. One of the categories is car insurance where only 14% of consumers buy online.

This data, provided by Forrester Research, suggests that Spanish eBusiness executives have ample room to promote the Internet and support their clients with better site design, interactive help and follow-up of clients that abandon their sites before completing the process.